We’ve spent the last 20+ years helping mainstream brands shape the thoughts, behaviors, and shopping habits of the American consumer. We’ve sold lots of things to lots of people all over the world, some of which they didn’t need. Some of which wasn’t good for them. And we’ve won some awards doing it. Now it’s redemption time.

Truth Beauty Now was born out of a deep desire to focus the brilliance of top talent in the advertising, design, and digital realms on brands that are here to make a difference.

Our Mantra: Truth. Beauty. Now.

TRUTH

Consumers want the truth. It is our job to find it. And to tell it. We serve up the truth in powerful, integrated campaigns that look, sound, and feel authentic. We harness the truth in creative ways to make positive, lasting changes in consumer behavior and lifestyle.

BEAUTY

Beauty is our middle name. We bring a breadth of past beauty experience to the table, having worked on big beauty brands like Clairol, Head & Shoulders, L’Oreal, and Revlon. We also bring a high level of artistry, beauty, and craft to executing all our campaigns and content. Ultimately, our goal is to grab consumers’ attention and entice them to make smarter choices for themselves, their families, their community, and the planet.

NOW

The planet is burning. And it’s more than climate change and the kindling of unconscious consumerism stoking the flames.  It’s also the wars we wage against one another. Creativity and the media are two of the most powerful tools we have to extinguish the flames. Let’s harness them to drive consumer spending and behavior to put out the fires. If you are a brand with a mission to make a profound difference in the world, the time is NOW. Give us a call.

We help build brands by partnering with visionary clients to manifest their mission and make the world a better place.

We are not an advertising agency. We are a like-minded collective of talent excited to work with brands and projects we feel good about.

We are nimble. We assess the needs of our clients and their business goals. We curate the perfect lean, world-class team for your project.

We do everything from crafting logos and naming products to executing integrated, effective campaigns across all touchpoints.

We lead with strategy. We follow through with purpose.

We start where consumer insights meet brand truths to mine for the big idea.

As a woman-owned business that employs women primarily, we have expertise in speaking to women consumers. Our Founder is a mother and an award-winning creative director with extensive experience on female brands.

We have experience in every category of business with a concentration of expertise in beauty, beverages, fashion, food, health, wellness, luxury, nutrition, organics, retail and non-profits.

We are looking for visionary clients to partner with to help raise the consciousness and behaviors of consumers.

SERVICES:

  • INTEGRATED BRANDING & ADVERTISING
  • BRANDED AND UNBRANDED CONTENT
  • SOCIAL MEDIA CAMPAIGNS
  • BRAND VOICE CREATION/COPYWRITING/STORYTELLING
  • CORPORATE AND WEB VIDEOS
  • PRODUCTION – WEB/BROADCAST/PRINT (SUSTAINABLE)
  • DIGITAL STRATEGY, ARCHITECTURE, AND DESIGN
  • RESEARCH/STRATEGIC PLANNING
  • SUSTAINABILITY & CSR CONSULTING
  • BUSINESS AND PRODUCT DEVELOPMENT
  • NON-PROFIT FUNDRAISING
  • START-UP BUSINESS CONSULTING
  • PRODUCT/BRAND NAMING
  • ART DIRECTION, DESIGN, LOGOS
  • SUSTAINABLE PACKAGE DESIGN
  • BRAND IDENTITY PACKAGES
  • E-COMMERCE INTEGRATED SERVICES
  • BLOGGING
  • MOBILE AND EMAIL MARKETING
  • PUBLIC RELATIONS

We meet and discuss your business, your goals, your needs, and your budget. Then we present a proposal of what we can do that’s within your budget.

Once that’s behind us, we create a creative brief that defines the assignment.

Once that’s approved, we curate a lean, agile team perfect for the assignment.  We draw from our many collaborative relationships with award-winning talent, including designers, art directors, producers, production companies, directors, photographers, content writers, strategic planners, pr folks, etc.

We lead the effort partnering with you from creation through execution.

We will ask a lot of questions. We will push you to create work that disrupts and motivates.

Let’s create beautiful work that helps make the world a more beautiful place.

Paula Dombrow
Founder, Chief Creative Officer

Paula Dombrow is an Integrative Creative Director/Senior Copywriter/Content Creator with over 20 years of experience as a leader in advertising. She has won many awards, including a NY Emmy, D&AD Pencils, a One Show Gold and a Clio. She is known for her concentrated experience in beauty, food, and beverages, fashion, retail, packaged goods and healthcare. Her work is insight-driven and emotional. She is effective at motivating consumers to make smarter choices. She’s created campaigns for mainstream brands like AT&T, Coca-Cola, Escada, Head & Shoulders, Maidenform, and Revlon. She formed Truth Beauty Now to focus on helping build brands and organizations with a higher purpose.  This includes non-profits, clean beauty, organic brands, and any individual or organization which exists to make a difference. Paula curates world-class teams from her extensive network of talent to transform conscious, underdog brands into household names. Paula’s interest in wellness extends beyond branding and includes being a certified Kundalini Yoga Teacher, an Aromatherapist, and a Graduate of the Institute of Integrative Nutrition. She’s a mom, too.

It used to be that companies could get away with anything in the name of making a profit. This business model has become obsolete, replaced by “greenwashing”. Companies using a strategy of cause marketing while continuing business practices that harm the environment and people. This is not sustainable.

So there’s more work to be done. We are here to tell the kind of brand stories that drive consumers to make smarter choices. To drive awareness and demand for transformation in manufacturing, packaging, formulation, supply chains, sourcing, and distribution. Ultimately, the key to sustaining life on earth lies where consumers and where they choose to spend their money which is essentially their vote for which way the world goes.

What goes around comes around. When you plant positive Karmic “seeds” in business or personal dealings, those seeds grow over time into beautiful, abundant fruit.

We look for cost efficiencies so we can bring top-shelf creative solutions to non-profits, NGO’s and purpose-driven start-ups.

ACCOLADES

Our talent pool has received some of the highest accolades in the advertising, marketing, design and digital industries for the commercial work they have created, including Emmy, Clios, D&AD, and One Show Gold.  We’ve run Fortune 500 business accounts at some of the top ad agencies in the country. We’ve run production departments, creative departments, photography, and film shoots. We’ve created and executed notable national and international campaigns.

TESTIMONY

Mordechai Alvow, Yarok LLC, Founder

My name is Mordechai Alvow. I am a hairstylist and the founder of YAROK LLC. While I have had my natural hair-care line for a few years, I felt communicating my vision was not as easy as I had anticipated. I wanted to find the proper way to communicate my original mission and deliver my concept to the world in the best way possible.

When I hired Truth Beauty Now, the founder, Paula Dombrow took my company to the next level.

Following numerous interviews regarding the ingredients, the performance of each individual product, my business, my goals and my vision, Paula and her team created this outstanding concept that is modern and in keeping with today’s lifestyle, tying together eco-friendly consciousness to your hair and its health as well as a labeling concept that actively helps the universe at the same time.

Truth Beauty Now created a whole new positioning for YAROK, which included naming a new line of products with a new logo, a new look, new packaging and in turn a new voice for YAROK.

Miss Dombrow’s unique approach transformed the YAROK label and translated to the world in the most wonderful way, what the vision of the YAROK line is, based on her experience and talents in the field of advertising.

Truth Beauty Now works with a creative team of professionals that deliver from A to Z an outstanding level of innovation, from the naming of products to the graphic design and even the choice of printing sources. In my case, TBN even found a way for us to print on labels that were just as eco-friendly as our hair products are themselves.

Truth Beauty Now, under Miss Dombrow’s leadership also helped YAROK’s mission in getting involved with a great cause. TBN suggested and facilitated a social partnership with the Pachamama Alliance, a non-profit dedicated to empowering the people of Ecuador and Peru to protect over 10 million acres of Amazonian Rainforest.

YAROK is receiving outstanding recognition for obtaining a truly unique concept in the industry of hair-care products, thanks to Truth Beauty Now.

Truth Beauty Now has improved the YAROK label and clarified its brand voice and in doing so has enhanced YAROK’s ability to communicate its general mission to honor an eco-friendly lifestyle.

Truth Beauty Now brings world-class creative services, sustainability, and CSR consulting together under the same roof. The result? Endless possibilities to bring your brand to its highest potential.

Peter Oppermann, CEO SHOJI Living, Karma Builders

I hired TBN for two projects where Paula Dombrow and her talented team created amazing results for my companies.

The first project is still ongoing as we are in the web development phase. It is focused on the re-branding of my for-profit company called Shoji Living, giving this company a sustainable brand identity and making it attractive to a new and more professional audience. Truth Beauty Now came up with a powerful positioning and tag line, which expresses the message of my products in just two words. Under Paula’s leadership and with a strong brief, her talented designers created a sophisticated logo and business cards. I am confident this work and the work TBN will complete on my e-commerce website will bring my company to the next level and make it compatible with much larger players in my market once we launch.

As I was pleased with how the work on Shoji Living was going, I hired TBN to brand and help launch another business I was creating – a new social enterprise called Karma Builders, supporting formerly incarcerated people on their way back into society by giving them jobs to build sustainable furniture. Paula presented a social partnership as a possible way for me to manifest my vision quickly of using business to effect social change. She facilitated a partnership with the Osborne Association, an established non-profit that helps men and women who are just out of prison get jobs  Through this partnership created by TBN, my new business, Karma Builders, has grown, evolved, and is primed to flourish.

Paula came up with the amazing name, Karma Builders, which encapsulates the meaning and mission of the project in two simple words. The domain name was also still available! After she drafted a powerful design brief, she connected me with a young photographer and stylist, who shot ‘before and after’ group portraits to demonstrate the possibility of human transformation in a powerful visual language. Then she directed her team to create a powerful logo, beautiful business cards, a branded website design, and copy. All in all, Paula and her team built a beautiful new brand identity from scratch, which will be a key factor to make this project a success and to serve people in need.

Paula has an incredible network of talented professionals around her, who helped me in various stages of this project.

Paula’s passion to make our planet a better place comes from the heart, she really cares about her work on a personal and global level and all the people she works with. She gets things done in professional and creative ways. I trust that your project will be in good hands with Paula Dombrow and her talented team at TRUTH BEAUTY NOW.